Woolworths captures fresh meat market

Supermarket giant Woolworths has taken the largest share of the fresh meat market, with 27.5 per cent of the A$13 billion spent on fresh meat in Australia each year.

Roy Morgan Fresh Food and Grocery Report found that the supermarket giant had the highest number of meat customers, with 42.7 per cent buying recently from stores.

Its rival Coles Group came in second place with 22.6 per cent of the market, followed by Butchers (20.9 per cent), Aldi (10.6 per cent), other non-supermarkets (6.6 per cent), IGA (5.1 per cent), other supermarkets (4.3 per cent) and produce markets (2.3 per cent).

“Supermarkets now account for 70.2 per cent of the meat market and while Woolworths Group’s market share has remained steady over the past eight years, declining only 0.1 percentage points since 2011, there have been other notable changes,” Roy Morgan CEO Michele Levine said.

“Butchers have declined in market share by 8.6 percentage points, with the big winners in scooping up their customers being Aldi (up by 6.9 percentage points), and Coles Group (up by 3.8 percentage points). The major supermarket brands continue to increase their share of the fresh meat market, while small retail butchers are in long-term decline.”

In South Australia, Foodland follows Woolworths as the leading fresh meat supermarket while Butchers have the highest market shares in New South Wales and Tasmania.

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