Glad has partnered with REDcycle by Red Group to recycle GladWrap at stations at the front of all Coles and Woolworths stores.
The three-year deal includes the recycling of other Glad soft plastic products including Snaplock bags, which are not made from PVC.
“As sustainability continues to be a key focus for consumers, it’s vital that brands make it a priority to provide consumers with sustainable product solutions,” Joy Delis, marketing director of Clorox ANZ said.
“Cling wrap is one of the most commonly mentioned film plastic types that consumers enquire about when it comes to recycling. We’re delighted that, through this partnership, we can support our customers in reducing their impact on the environment by providing them with the first fully-recyclable Glad Wrap on the market.”
There are 2000 drop-off points at Coles and Woolworths supermarkets. The collected plastics will be turned into furniture, fencing and components for road infrastructure.