This week in FMCG

As this week draws to a close, we recap on the top headlines from the last five days. Read below what happened this week in the FMCG sector.

Endeavour Drinks invested in Shorty’s Liquor

Supermarket giant Woolworths’ liquor business Endeavour Drinks took a majority stake in drinks business, Shorty’s Liquor. The new deal will help expand the business in Melbourne, Brisbane and other capital cities in Australia. Shorty’s Liquor founder David Short will still lead the business. He said that he looks forward to helping fuel the next “wave of growth” and for the business to tap into Endeavour’s national supply chain.

Coca-Cola honoured firefighters with limited-edition can

Soft drinks giant Coca-Cola Australia has created a limited-edition Share a Coke with the Firies can to celebrate Australia’s firefighters tackling the ongoing bushfire. The cans will be donated to fire fighters and other volunteers as an “expression of thanks”. The Coca-Cola Foundation is also donating A$1 million donation to The Salvation Army and Coca-Cola Australia is donating A$250,000 to the NSW Rural Fire Service, the Country Fire Authority Victoria and the South Australian Country Fire Service Foundation.

Caltex advances talks with Couche-Tard in hope of revised takeover offer

Petrol giant Caltex Australia is to share non-public information with Canadian convenience store operator Alimentation Couche-Tard (ATD) in hopes of a revised offer. Initially, Caltex turned down Couche-Tard’s initial offer of $8.6 billion in December since it undervalued the business. Couche-Tard said it was looking forward to receiving the information from Caltex.

Allen’s unveiled new raspberry chocolate bites

Australian confectionery brand Allen’s created new Mini Chocolate Raspberries, after success at a recent pop-up store. Allen’s combines its popular raspberry lollies with a milk chocolate coating. It introduced the bite-sized treats to Woolworths stores nationwide and they will be rolled out to Coles and independent stores by the end of February. It contains no artificial colours or flavours and is gluten free.

Amazon Australia filed a trademark for pharmacy offer

Amazon filed a trademark with IP Australia for ‘Amazon Pharmacy’ as it enters the local pharmaceutical market. It acquired pharmaceutical business PillPack in 2018. It’s a pharmacy for consumers who make multiple daily prescriptions by delivering pre-sorted dose packaging. The trademark was first lodged on January 9 and covers medical and veterinary services.

That’s it for this week. Inside FMCG will be back on Monday morning.

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