Smith’s kicked off the year with the release of Lamington-flavoured chips and now Coles is the latest to embrace the popular Australian treat in a unique way.
The supermarket giant has this Wednesday unveiled a lamington-inspired hot cross bun at more than 700 Coles stores across the country.
The limited edition Coles Lamington Hot Cross Buns are made with chocolate, sprinkled with milk chocolate chips, toasted shaved coconut chunks and filled with soft raspberry jellies.
Coles decision was prompted by a shopper survey which found that 54 per cent of customers would love to eat a lamington-flavoured bun.
“We know Australians love traditional products that have a nostalgic pull but with a modern-day twist – and we think we’ve got a winner here with our new lamington hot cross buns just in time for Australia Day,” Coles senior category manager Freddie Hancock said.
The retailer said it has “spent months fine-tuning the recipe” before today’s launch.
Coles put hot cross buns back on its shelves immediately after Christmas and has already sold over 11 million of the Easter treats.
Coles Lamington Hot Cross Buns are sold in a 4-pack alongside the supermarket’s six other flavours.
