With just a few days to go to January 26th, the annual debate continues over whether Australia Day should be celebrated on this date.
Australia Day is held on the same date Britain’s First Fleet sailed into Sydney Harbour in 1788, beginning the European colonization which led to the modern nation of Australia and not everyone agrees that this is reason to celebrate.
With an increasing number of calls from indigenous and non-indigenous people to change the date, brands are becoming increasingly aware of their messaging around this holiday.
Many brands can be reluctant to engage in political and social issues, but with consumers increasingly interested in brand ethics should local brands be taking a position on Australian identity?
Today, we’re asking whether your company will be marking Australia Day this year.
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