Sun Bum to launch new baby products at Target

Skincare brand Sun Bum have expanded their range of baby products and are set to launch into Target stores later this month. The Baby Bum range features six new products with most of the ingredients coming from renewable vegetable source. The special formulas are made with sea minerals, Manoi coconut oil, aloe, banana, white ginger and gardenia passion and flower .

It range includes a Foaming Shampoo & Wash which acts as a full body cleanser gentle for baby skin, a Bubble Bath, Everyday Lotion Stay, Natural Monoi Coconut Balm and Hand Sanitiser.

The skincare brand launched in 2010 with a range for adults but later started working on a range that would be sensitive enough for babies’ skin.

Baby Bum prides itself on being free from parabens, formaldehyde-donors, phthalates, artificial fragrance, glycols, gluten, mineral oil, chemical sunscreens, retinyl palmitate, triclosan, talc, silicone, sulfate and dyes.

Baby Bum products will be available at Target Australia Stores from February 2020 and will hit select pharmacies from July.

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