Peters and Cadbury collaborate on Easter treat - Inside FMCG

Peters and Cadbury collaborate on Easter treat

Australian ice cream brand Peters has created an Easter treat in collaboration with Cadbury, based on its popular Creme Egg.

The Cadbury Creme Egg ice cream hit stores recently in single-serve sticks and multipacks.

The two companies have previously worked together on Picnic, Crunchie and Dairy Milk Milk Chocolate ice cream tubs and sticks.

“Knowing the hysteria that a lot of our other Cadbury tubs has received, we’re expecting to see just as much excitement this time around and we’re confident Cadbury Creme Egg fans and ice cream lovers alike will love what we have created. So make sure you head out and pick one up today because once they’re gone, they’re gone!” Peters senior brand manager, Dorana Henenberg said.

Cadbury Creme Egg sticks are made with vanilla ice cream and feature a Creme Egg centre, all of which is dipped in Cadbury Dairy Milk chocolate.

The ice cream is available at Coles, Woolworths, independent supermarkets and most major petrol and convenience stores.

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