East 9th Brewing’s Doss Blockos beer brand has teamed up with rapper Snoop Dogg’s cannabis media platform, Merry Jane, to launch Merry Jane Mango Kush hemp beer.
The launch coincides with a historic day for Canberra, with personal cannabis consumption legalised today, Friday, in the ACT. Australians in the state can now legally grow cannabis at home and have up to 50 grams (1.7 ounces) of their own backyard.
Hemp, the low-psychoactive element of the cannabis plant, was legalised for use in food and beverages in 2017 and it’s a category that has been booming since.
“With the release of this new hemp ale, we wanted to be the first to celebrate further changes in cannabis legislation. Who better to partner with than MERRY JANE and its iconic founder. The media platform brings positive attention to cannabis culture and normalises conversation around it,” said Josh Lefers, co-founder at East 9th Brewing.
Merry Jane Mango Kush contains mango and organic ground hemp seeds that make it a fresh and fruity strain of hemp ale.
“Over the coming year, East 9th Brewing plan to release a number of other limited-edition hemp beer ‘strains’ all influenced by cannabis profiles, with a ‘fruity’ flavour edge,” said Stephen Wools, co- founder of East 9th Brewing.
The company is donating all proceeds to the World Wildlife Fund to aid the recovery of animals affected by the bushfires in Australia.
Merry Jane’s Mango Kush (Strain #1) cans are available in selected bars, restaurants and retailers. The beer maker will release other variants in the next few months and plans to release products in the US in the future.
East 9th Brewing unveiled its first hemp beer in 2017 with the Doss Blockos ‘Hempire’ Hemp Ale.