Valentine’s Day is fast approaching and that means big business for many FMCG companies, particularly those in confectionery.
But it doesn’t stop there. There is an opportunity for many companies to push their brand message at this time of year.
According to a 2019 Australian Valentine’s Day Survey by Brewquets, 77 per cent of couples plan to celebrate Valentine’s Day, with almost half buying a gift for their partner spending on average $90.
The question is, could your consumer product be connected with love? And should you be trendjacking Valentine’s Day?
Trendjacking is the process of observing a trend (like a popular date on the calendar or news/talking point) and then hijacking it through your marketing communications with the purpose of drawing attention back to your business, as Kirryn Zerna explained in a recent article.
Will your business be using the opportunity on Friday?