Coles to promote healthy eating to kids through 3-year partnership
Supermarket Coles has sealed a three-year partnership with food education non-profit Stephanie Alexander Kitchen Garden Foundation.
Coles will provide ongoing financial assistance to help more children have access to a food education program to promote a healthier relationship with food, self-confidence and life skills.
The supermarket giant will also donate 10 cents from every Coles salads bought until March 24.
Stephanie Alexander Kitchen Garden Program currently involves 2000 schools and early learning centres.
Australian chef Stephanie Alexander AO wants to promote healthy eating to children “by making it fun for them to grow, harvest, prepare and share fresh, seasonal and delicious food”.
“The Stephanie Alexander Kitchen Garden Program teaches children to prepare, enjoy and love fresh healthy food, which is something we too are passionate about at Coles. We want to inspire our customers and bring them on the fabulous food journey by helping expand the program and ensure it reaches more families across Australia,” Coles chief marketing officer Lisa Ronson said.
The supermarket giant recently launched a national healthy eating program, Coles Fresh 5 Challenge, which encourages kids to eat from all five food groups daily using a reward system.