Cadbury named official chocolate partner for 2020 Olympics and Paralympics
Confectionery giant Cadbury Australia has been named an Official Partner of the Australian Olympic and Paralympic Teams for the Tokyo 2020 Games.
It’s the third time for the chocolate brand to represent at the Olympics and the second time at the Paralympic Games.
Cadbury’s supporting marketing activities will begin in April 2020 and will include in-store promotions, PR and above the line advertising.
“We’re thrilled to partner with the Australian Olympic and Paralympic Teams this year, and we’re proud to support Australia’s hard-working and passionate athletes for the third time as they prepare for Tokyo 2020,” Paul Chatfield, marketing director, Cadbury Australia said.
“With the Tokyo Olympic Games the closest thing to a home games since Sydney 2000, we are delighted to have Cadbury on board once again to support our Australian Olympic Team. Without the efforts of Cadbury, our athletes across all the sports could not fulfill their Olympic dreams,” Matt Carroll AM, CEO, Australian Olympic Committee said.
Paralympics Australia chief executive, Lynne Anderson said they are pleased to welcome Cadbury back for its second consecutive Summer Games.
“Cadbury contributed greatly to our Team in the lead up to Rio, and was no doubt part of our success on the world stage. We’re looking forward to having them by our side as we strive to achieve even greater things in Tokyo,”
The 2020 Summer Olympic Games kick off on July 24 and run until August 9, while the 2020 Summer Paralympics is taking place on August 25 until September 6.