The changing face of the FMCG industry

For many years there was a widely held belief that the big companies were unbeatable and would eat their smaller competitors for breakfast.  Not anymore. It is no longer the big eating the small, it’s now the fast eating the slow!

This dynamic is happening in all aspects of the FMCG market where the pace of change and the need to make faster and more informed decisions is critical to stay ahead of the competition. To view some of the changes that are happening in the marketplace as we speak, download your Free Copy of our Grocery Shopper 2020 Summary report.

Focus Insights was born out of the overwhelming demand by brands and business for faster and more agile consumer research solutions.With access to over 60 million consumers across 94 different countries, Focus Insights is able provide its clients with insights within days at a fraction of the cost of traditional agencies.

Focus Insights can assist in all areas of the product or service lifecycle stages from; Concept Development through to Usage and Attitude studies and Brand Health tracking.  All which are developed, deployed and delivered by our team of FMCG specialists & experienced researchers.

Want to make sure you are keeping ahead of the competition and not being eaten by a faster competitor? Email us at sales@focusinsights.com.au to learn how we can provide your brand or business with cost effective and agile consumer research solutions.

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