Unilever begins review of personal care portfolio

Consumer goods giant Unilever is casting a critical eye over its personal care business, kicking off a year-long strategic review of its health and beauty brands, just weeks after it announced that it was exploring all options for its tea business.

The Sunday Times (UK), which first reported the review, said that it will focus on poor performing brands in the personal care portfolio.

Unilever’s personal care portfolio includes well-known brands Dove, Ponds, Lux, VO5, Radox, Vaseline, Sure and more.

The review is expected to impact smaller brands such as Simple skincare.

Unilever, which owns Australian tea company T2, Lipton, PG Tips and Bushells, to name a few, announced a strategic review of its tea business at its full year results in early February.

“Unilever has a long-established position as the biggest tea business in the world … However, sales of traditional black tea, the largest segment of the category, have been in decline in developed markets for several years due to changing consumer preferences,” the company said in a statement at the time.

In January, Unilever CEO Alan Jope said the company expected underlying sales growth for 2019 to be below guidance, due to challenges in some markets.

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