McCain launches Pizza Pocket flavours with university activation
McCain has launched two new flavours in the Pizza Pocket range through a ‘Pocket Pong’ activation. The snack company invited Australian university students to play a shuffleboard-style game in which they only have 90 seconds to launch as many Pizza Pockets as they can into microwaves.
The ‘#pocketlikeitshot’ activations is being held at University of Sydney, Macquarie University, La Trobe University and University of Melbourne this month.
“Many young Australians would view McCain Pizza Pockets with some nostalgia as a tuckshop staple from their time in primary school. We’re excited to be bringing these new flavours to those who live a busy, on-the-go lifestyle and want to enjoy their favourite pizza flavours with ease,” McCain Foods ANZ Pizza Brand Manager Alice Briant said.
The Hawaiian flavoured snack is a traditional crust filled with mozzarella cheese, ham and pineapple while the Super Supreme is filled with mozzarella cheese, ham, capsicum and mushroom.
McCain Hawaiian and Super Supreme Pizza Pockets are available in the frozen pizza aisle of Woolworths while the classic Cheese & Bacon Pizza Pockets are sold across all Australian retailers.