Chips brand Doritos has launched a range of bite-sized Flavour Shots.
The ‘on-the-go’ range comes in three flavours, Doritos Cheese Supreme Flavoured Mix; Doritos Mexicana Flavoured Corn Crunch and Doritos Flamin’ Hot Flavoured Nuts.
“Consumers are constantly looking for a fun new snack that they can enjoy on the go, we’re delighted to introduce our new Doritos Flavour Shots range to satisfy this need,” Eric Burke, Doritos brand manager, said.
The snack launch will be supported instore with off location and countertop displays, a social and digital campaign along with out of home advertising positioned within proximity to store.
Doritos Flavour Shots range is sold at independent supermarkets, petrol and convenience stores.