PepsiCo pledges $650,000 to Clean Up Australia

Soft drinks giant PepsiCo and environmental group Clean Up Australia have partnered on a three-year program, Greening the Green. The project will educate consumers on recovering soft plastics and increasing soft plastic recycling across Australia.

PepsiCo pledged A$650,000 to support the new program. Clean Up Australia, PepsiCo and REDcycle have partnered with 110 local sporting facilities as part of the project. 

Greening the Green will hold a 12-week module program to help improve existing waste management and resource recovery by changing behaviour and providing better waste management resources. After the program, the sporting facilities will receive recycled plastic equipment such as tables and benches made by Replas.

According to the Australian Plastics Recycling Survey from 2017 – 2018, there are still 3.4 million tonnes of plastics used in the country and only less than 10 per cent was recycled.

“We are thrilled to partner with Clean Up Australia and REDcycle to launch Greening the Green and create a program that will work towards our goal of building a world where plastics never become waste. We believe in the importance of a circular economy and the role it plays in showing people the benefits of recycling and how plastics can be a useful resource rather than waste” Danny Celoni, CEO PepsiCo Australia and New Zealand, said.

Last year, the REDcycle logo and Australasian Recycling Label were placed on 70 per cent of the company’s soft plastic packaging. The snacks company is aiming to have the logos on all packaging by the end of this year.

Pip Kiernan, chairman of Clean Up Australia, said that plastics are the most common item volunteers are removing from streets, parks, sporting facilities, bushland, beaches and waterways.

“It’s disappointing to see that soft plastic counts continue to rise. Last year, 30 per cent of plastics reported to us were soft plastics – a percentage that has doubled over the past two years,” she said.

Clean Up Australia will run 10 pilot site programmes in 2020, and it will add 50 in year two and a further 50 in year three.


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