Confectionery giant Nestlé launched a Starbucks premium instant coffee range globally on Wednesday. Featuring Medium Roast and Dark Roast coffees; coffee beverages and a tea latte, the range is available in multi-serve tins and single-serve formats.
The instant coffee range will be rolled out in Australia, New Zealand, UK, Ireland, Brazil, Chile, Mexico, Greater China (Mainland China, Hong Kong and Taiwan), Japan, Malaysia, Singapore, Thailand and South Africa.
“The continued strong collaboration between Starbucks and Nestlé enabled us to move at speed and to expand the Starbucks brand into the instant coffee segment. We are delighted to keep leveraging our coffee expertise to create new experiences for consumers,” said David Rennie, deputy executive vice president, head of Nestlé Coffee Brands.
“The instant coffee segment is growing fast globally. With the launch of Starbucks premium instant coffee, we have a new range that resonates with Starbucks consumers and will strengthen our leading position.”
The Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts. The Dark Roast is full-bodied, bold Latin American coffee with a sweet roast flavour and notes of dark chocolate.
“We’re very excited to introduce our high-quality Starbucks coffees in a premium soluble format for customers to enjoy. The speed in which this innovation came to life is an example of the power of our alliance as we further extend the global reach of Starbucks for our customers and create long-term value for both companies,” said John Culver, group president, Starbucks International, channel development and global coffee and tea.
Nestlé’s coffee beverages and tea latte are inspired by the signature Starbucks beverages. They are available in Cappuccino, Caffè Latte, Caffè Mocha, Caramel Latte and Vanilla Latte, including a tea-based Matcha Latte.
All the new products are made with ethically sourced C.A.F.E. Practices arabica beans which are served in Starbucks worldwide.
The Starbucks premium instant coffee range will be sold in supermarkets and across major online platforms.
