Online retail giant Amazon was out in force at the Sydney Gay and Lesbian Mardi Gras over the weekend to show its support for diversity and inclusion.
Amazon’s float theme this year was ‘Unbox the Love’ – “a celebration of sharing your true self with the world” – which was also the theme of its live activation in the village.
Beyond the parade participation, Amazon said it actively supports LGBTQI+ inclusion in the workplace.
An affinity group known as glamazon was established 20 years ago to support employees and the group has played a key role in the creation of the Transgender Toolkit, which equips managers and employees with the skills and information they need to respond to and support a gender transition in the workplace.
Andrew Boyd, Head of glamazon at Amazon told Inside FMCG that diversity and inclusion is at the heart of Amazon’s culture.
“We encourage employees to bring their authentic, original and best selves to work, regardless of background,” Boyd said.
“We are also extremely proud to support the Sydney Gay and Lesbian Mardi Gras.”
The celebrations extended to some of Amazon’s best known products. Voice technology Alexa got a Mardi Gras makeover to ensure she can answer a wide range of Mardi Gras themed questions and the retailer also released Mardi Gras themed Echo Dots.