Free Subscription

  • Access daily briefings and unlimited news articles


Try one month for $34.95
  • Quarterly magazine and digital
  • Indepth executive interviews
  • Unlimited news and insights
  • Expert opinion and analysis

Patch unveils AR app to distract kids from wound pain

Organic wound care brand, Patch has partnered with augmented reality platform, Viewa, on an app that distracts children from feeling the pain from cuts and sores as they are patched up. Parents can show their kids the Viewa app with the animation of Patch the panda as they scan the packaging.

“As a parent, I know how hard it can be when your child is distressed and upset when trying to patch up their cuts and grazes. It brings me comfort to know that my kids can now be entertained by Patch the Panda to ease their mind and put a smile on their faces,” Patch founder James Dutton said.

The company, which creates compostable bandages, said the project with Viewa is the first of its kind by a wound care company.

Viewa Australia CEO Edward Sedgley said the goal of the app is to bring static print to life on a user’s phone, “helping companies engage customers with a unique and immersive experience”.

The potential of what augmented reality can achieve is exciting and we are thrilled to have a company as innovative as Patch on board,” he said.

The Patch range includes Bamboo Bandages, Coconut Oil Kids, Aloe Vera Bamboo Bandages for burns and blisters and Activated Charcoal Bamboo Strips for bites and splinters.

You have 3 free articles.