Supermarket Woolworths has partnered with Coeliac Australia to offer a discount on gluten-free foods to those that need them.
Coeliac Australia members can get a 5 per cent discount on gluten-free products from Woolworths and Metro stores nationwide and online using new cards that will be issued to them.
Gluten-free products are becoming increasingly popular, with the grocery reporting double digit growth for gluten-free products in the last three years. In response, Woolworths has added over 40 products to its ‘Free From Gluten’ range.
“We want to make shopping as easy as possible for our customers regardless of their dietary requirement, which is why we’re proud to offer a great selection of gluten-free options in our stores nationwide,” Woolworths head of nutrition & health, Stevie Wring said.
“Our partnership with Coeliac Australia means that more Australians can access a range of gluten-free options on the food they love easily and more affordable when they shop at Woolworths.”
Coeliac disease affects on average 1 in 70 Australians, but over 270,000 people are unaware that they have the autoimmune disease.
Coeliac Australia chief executive officer, Michelle Laforest said it’s important to make these products more affordable for those that need them.
“The price of gluten-free food is an important consideration for people living with coeliac disease, and over a year this discount will make a positive difference for our members,” she said.
She said Coeliac disease is hard to spot and the campaign shows the range of symptoms that goes beyond just ‘gut’ issues. It also encourages peopleto visit their GP for screening before switching to a gluten-free diet.
The partnership coincides with Coeliac Awareness Week which takes place from March 13 – 20 to spread awareness of the disease and to improve testing and diagnosis rates by medical professionals.