Ch’i secures distribution deal with Bundaberg
Kiwi herbal drinks business, Ch’i Drinks Workshop has signed an agreement with Bundaberg Brewed Drinks’ subsidiary Neill, Cropper & Co which will see Ch’i drinks listed on more cafe menus and drinks list.
The partnership will improve Ch’i’s sales and distribution, as well as its reach and visibility across New Zealand retail and hospitality markets.
“As distributors in the ‘premium soft drinks’ sector, Neill, Cropper & Co fully appreciate the consumer passion for Ch’i, but at the same time they’ve witnessed our distribution gaps. Neill, Cropper & Co are helping secure a much stronger position for delivering a larger stream of herbal drinks,” said Ray Nicholls, owner of Ch’i International.
Neill, Cropper & Co director, Andrew Cowsill said the sole focus on the Ch’i Drinks Workshop will be making their drinks and ideas available to as many consumers as possible.
“This is an integral business function for us, we strive to be a major value contributor to our partners in the various reseller channels,” he said.
Bundaberg Brewed Drink distributes its beverages to over 60 countries, including Europe, UK, US, Asia and the Middle East.
“Bundaberg Brewed Drinks doesn’t partner with just anyone. They are proven and cautious. We expect a three-fold effect: Ch’i will be available in higher volumes; brand awareness will grow; and we can now execute a new series of drink ideas. It’s an exciting time,” added Nicholls.