French alcoholic beverage brand Pernod Ricard is donating pure alcohol to French pharmacies to boost the production of hand sanitiser after health authorities in the country expressed concerns over a potential shortage due to the COVID-19 outbreak.
Ricard SA is donating 70,000 litres of pure alcohol to Laboratoire Cooper, the leading supplier to pharmacies in France, to
“This will allow for increased alcohol deliveries to pharmacies to produce hydroalcoholic gel, the equivalent of approximately 1.8 million individual 50 ml vials,” the company said on Wednesday.
Cooper will donate the equivalent amount to various health care associations.
The move follows a decision by LVMH, the owner of luxury brand Louis Vuitton, to use its perfume production lines in France to make hand sanitiser.
The factories, which are responsible for the creation of brands such as Givenchy and Christian Dior, began creating hydroalcoholic gels this week.
“LVMH will use the production lines of its perfume and cosmetic brands… to produce large quantities of hydroalcoholic gels from Monday,” the company announced on Sunday.
“These gels will be delivered free of charge to the health authorities.
“LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities.”
Pernod Ricard subsidiaries globally are also contributing to local efforts to fight the pandemic.
In Sweden, Absolut Vodka is offering spirits at large scale to produce hand sanitizer for public health care, while Pernod Ricard Spain and Irish Distillers in Ireland have announced they will assist authorities with production of hand sanitiser through their technical, human and production facilities.
In the United States, Pernod Ricard’s Ft. Smith, Arkansas manufacturing plant and distilleries for Rabbit Hole in Kentucky, Smooth Ambler inWest Virginia and TX Whiskey in Texas are also producing the in demand product.
“As the world is facing a major pandemic, companies must mobilise, not only to ensure the safety of their employees, but also to contribute to collective efforts in accordance with their capabilities,” Alexandre Ricard, chairman and CEO of Pernod Ricard said.
“By sharing our resources and making our production facilities available wherever they are needed, we are supporting our fellow citizens and local authorities. I would like to thank our employees who have worked hard to make everything possible in record time, all over the world.”
Some ethanol producers worldwide said demand is up for their products due to customers stockpiling hand sanitiser.
Inside FMCG contacted Pernod Ricard Australia for comment.