There is no doubt that the impact of coronavirus will be significant and FMCG businesses should not be pretending otherwise. There is and will continue to be a disruption to the normal flow of people, products and services. Supply chains will be disrupted and sensible planning to manage those disruptions is critical. Fear is not helping. It is, however, to be expected. It happens in every crisis – whether it be a reputation crisis specific to your business, such as a serious problem with
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