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Spice girl: Anjum Anand on finding the right time to introduce an Indian range to Australian consumers

After feeling disappointed with the array of Indian spices in supermarkets, Anjum Anand was inspired to start her own business, The Spice Tailor. “The flavours were not harmonious and they weren’t typical of proper Indian food either. After I graduated, I wanted to start my own range of proper and healthy Indian food,” Anand, The Spice Tailor co-founder told Inside FMCG. She presented a business plan to a Small Business Advisor Agency who thought it was a good idea but discouraged her from
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