First Coles Local in NSW opens in Sydney's Rose Bay - Inside FMCG

First Coles Local in NSW opens in Sydney’s Rose Bay

The first Coles Local store in NSW has opened in Sydney’s Rose Bay, on the site of heritage-listed Kings Theatre cinema.

The neighbourhood store, which is tailored to the needs of the local community, offers the largest vegan and vegetarian range of any Coles supermarket in the state and an extensive selection of Kosher foods.

Locally-sourced premium products are the main focus, with a macaron, mini gelato and Japanese mochi ice cream parlour and a pick-and-mix bar for dogs among its quirky additions.

Coles research into the Rose Bay community, found residents are more than twice as likely to choose premium, high quality products than the average Australian shopper.

Health and convenience are high on the agenda at the new store with more than 200 plant-based products, from brands such as Nature’s Kitchen and Beyond Meat.

Suppliers, including local butchers, bakers and cafes, have created a bespoke range of foods to meet the needs of local shoppers, who are typically aged between 25 – 44 and don’t have kids, according to Coles.

The Kosher range includes over 400 products, one of the largest ranges of any store in the country, to meet the needs of the Jewish community in Rose Bay (26 per cent).

The retailer describes the new store as “a destination for health and convenience” with more than 350 new ready-to-eat products that can be prepared in 30 minutes or less.

“Customers want us to make their lives easier, and this store offers our customers the convenience of a supermarket with the range of a specialty store,” Coles CEO Steven Cain said.

“This is our first Coles Local supermarket to open in Sydney. The store has been carefully designed with cutting edge sustainability features and local partnerships with neighbourhood bakers, butchers and producers.”

Similarly to the Coles Local store which opened recently in Hawthorn, team member uniforms are made from 65 per cent recycled bottles, while trolleys are made partly from recycled plastic. Reclaimed customer carry boxes are also offered for free as an alternative to bags.

The store’s zero food waste policy means that all unsold food that cannot be donated to food rescue organisation SecondBite is diverted to green energy generation.

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