Leading Retail Communications POS company Presfast, has launched their easy to use pre-planning tool to help FMCG Brands see their potential for sales growth by investing in Australian Made manufacturing.
- Are you running the risk of missing out on sales?
- What is your Plan B as the China supply chain continues to be disrupted?
- Do your customers see the Australian Made Logo on your retail displays?
- Do you know the pedigree of the raw materials used in Chinese manufacturing?
Roy Morgan Research states, Australians (99%) are aware of the Australian Made logo and 88% trust the mark as an identifier of genuine Australian products made from certified raw materials. The vast majority (84%) associate the logo with supporting local jobs and employment and associate the logo with products that are of high quality (58%) and are produced using ethical labour (57%).
The call is to buy Australian right now and consumers are responding. Not only will they get products made to the highest quality and safety standards in the world, it also creates local jobs and economic activity that strengthens our local manufacturing and economy.
Change is needed. The volume discount supply chain from China of corrugated cardboard displays with the added expenses of freight and warehousing is under scrutiny by all.
COVID-19 is the catalyst for change and has brought forward all the challenges faced by the CPG Industry. No longer should CPG Brand Owners suffer the self-interests of agencies dictating the pace and cost of going to market.
Brands need to reclaim their dominance in the retail environment. Gavin Bloor, Founder and MD of Sydney-based POS & Retail Display manufacturer Presfast, says: “The following facts represent results from client data”
- Double digit sales growth realised using Off Location Retail Displays.
- 53% of shoppers are likely to change or interrupt their purchasing decisions based on what they see in store.
- During seasonal activations only 48% of shoppers walk down the aisle of a grocery store.”
The forward thinkers know the importance of creating a competitive advantage for Brands by partnering with Australian manufacturers delivering cost savings, transparency, and efficiency.
This holistic approach relies on partnering early in the process when conceiving a sales promotion to vet inefficient and expensive design ideas. The purpose is not to stifle creativity but to provide clear guidelines and ensure things run on time and budget protecting ROI.
Advertising and Design Agencies are great at what they do best – bringing brands to life creatively. When it comes to ideation and development of display structures that deliver on waste mitigation, sustainability, speed to market and cost efficiencies, brands need to engage a direct manufacturer that can impact these factors with fingertip control.
Celebrated for being trusted advisors, Presfast with its 33 year history, offers an end-to-end Australian manufactured one-stop solution that encapsulates packaging, signage, in-store display and POS collateral. With their on line portal option that removes silos, clients can create a sales campaign, have instant pricing, asset management, project management and distribution – all in one application.
“Our Portal drives efficiency and cost reduction in terms of human resources and improves waste reduction by ensuring that clients aren’t over ordering. Presfast is competitive with China. There is no need to go overseas. Our investment in robotics and automation means we can offer more value locally by accommodating targeted opportunities, short runs and speed to the market not available offshore. Compound this with the weak Australian dollar, brands have woken up to the value of a trusted adviser in the format of a local manufacturing partnership”
Presfast are renowned for their innovation and delivering complete integrated solutions.
“We’re focused on achieving phenomenal growth and sales, our combined strategies and originality are the catalyst delivering millions of dollars to marketers.”