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Shelf life: Starbucks At Home brings five new formats to supermarkets

This week’s FMCG product innovations span all corners of the supermarket from coffee and breakfast items to personal care for men. Read on for Inside FMCG’s roundup of the latest industry product news.

Nestlé introduces Starbucks At Home in five new styles

Coffee chain giant Starbucks has unveiled five new premium coffee styles in supermarkets based on the existing Starbucks By Nespresso range. The new coffee range includes Roast & Ground, Whole Bean, Premium Instant, Premium Coffee Sachets and Starbucks By Nescafé Dolce Gusto capsule options.

Starbucks also introduced one of the most popular signature blends, Starbucks By Nespresso Pike Place to the Starbucks by Nespresso capsule

“Australia is one off the most sophisticated coffee markets in the world. Our tastes are constantly evolving and our expectations are high. The full Starbucks at Home range is perfect for bringing world-class café style coffee into the comfort of your home and allows us to explore the blends that have made Starbucks the most famous coffee café brand in the world,” Nestlé Oceania director of e-business, strategy and marketing, Martin Brown said.

Starbucks At Home is made from Arabica coffee beans and sourced through partner organisation, Conservation International. The range is now available nationally in-store and online at Coles, independent retailers and Amazon.

Bean Supreme extends vegetarian range

NZ food maker Bean Supreme has extended its vegetarian range in Australia to meet demand for healthy foods. The new dishes include Gluten Free Garlic Sausages and Marinated Chilli and Lime Jackfruit. 

The Bean Supreme range also includes a Hemp Burger with green peas, spinach and kale; Masala Burger with chickpeas, cauliflower and quinoa; Beetroot Burger with black beans, buckwheat and quinoa as well as a sausage range made from soybeans, with mozzarella, tomato, parsley sage and rosemary.

Bean Supreme vegetarian range is sold at selected Woolworths and Coles.

Bega Simply Nuts supersizes peanut butter jar

Bega Simply Nuts has introduced a 650g jar of its Smooth and Crunchy variants, which is double the size of the original 325g natural peanut butter range.

“The natural peanut butter segment has grown significantly in popularity – in the last year alone, sales of Bega’s natural peanut butter range have grown by 85 per cent. Australians are consuming more peanut butter than ever before,” said Matt Gray, head of marketing, Bega Foods.

Bega Simply Nuts has also introduced a Crunchy Dark Roast in a 315g jar.

“Bega understands that Aussie shoppers are looking for food options that are naturally good for them. The additions to the Bega Simply Nuts natural peanut butter range are another installment of peanut goodness for health-conscious Australian consumers,” said Gray.

Bulldog Skincare For Men rolls out Original Bamboo Razor

Bulldog Skincare For Men has launched an environmentally-friendly Original Bamboo Razor. It has a natural bamboo handle with five tempered steel blades and flexible head for a closer shave. The razor is made from un-chromed metal components and fully recycled packaging.

Original Bamboo Razor + 2 blades and Original Steel Blades 4pkare sold in Woolworths supermarkets nationwide.

Table of Plenty unveils probiotic breakfast

Family-owned business Table of Plenty has unveiled a new Functional Breakfast Range and Probiotic Kefir. The breakfast range features four variants including Probiotic+ Muesli, Balance+ Muesli, Immunity+ Porridge and Probiotic+ Porridge. The Probiotic Kefir is a pourable yoghurt that contains probiotic microorganisms and is high in protein.

“All the mueslis and porridges have been carefully crafted from natural ingredients to provide busy families with a nourishing and positive way to start the day. They’re enriched with carefully selected functional ingredients that support overall wellness and they taste good too,” Table of Plenty founder Kate Weiss said.

“For centuries, people have enjoyed kefir and reaped the rewards of digesting good bacteria. Kefir is derived from the Turkish word ‘keyif’, which roughly translates to ‘good feeling’. Now Australians can enjoy kefir as an alternative to milk or regular yoghurt. It’s almost the kombucha of the dairy world.”

The Kefir is created from the fresh milk of grass-fed cows in Gippsland which the brand said gives it its creamy texture.

Table of Plenty’s Functional Breakfast Range and Probiotic Kefir range is sold exclusively in Coles nationally.

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