FMCG giant Reckitt Benckiser (RB) has appointed Saurabh Jain as the new marketing director for ANZ. Jain will oversee the company’s consumer hygiene portfolio, including Pine O Cleen, Glen 20, Harpic, Easy-Off Bam, Mortein, Finish, Vanish and Air Wick.
Jain previously led the strategic and creative marketing operations for disinfectant brands at RB and has over 14 years of experience in major FMCG and retail roles, including at ITC Limited and Amazon.
“I am thrilled to join RB Hygiene in Australia and New Zealand, bringing my learnings and insights from wider markets to the team. Our RB Hygiene brands continue to lead the way in innovation, and our partnerships and initiatives all ladder up to our vision for creating a cleaner world,” Jain said.
“I’m looking forward to working with the team to deliver purpose-led campaigns that not only showcase our product innovation, but also RB’s commitment to addressing big societal issues from water scarcity, through to germ-related illnesses.”
Jérôme Lemaire, general manager, RB Hygiene ANZ, said Jain has a wealth of experience and is highly skilled in driving meaningful marketing initiatives and programs.
“Consumers are demanding that brands ‘do more’ and at RB Hygiene, we believe we have a responsibility to affect change that delivers wider benefits to society and the environment,” Lemaire said.
“Each of our brands are purpose-led, seeking to drive lasting community support and impact. These brand purposes drive everything we do – from the innovation and sustainability of our products to who we partner with. Saurabh will provide strong leadership for our talented marketing team as we strive to create a cleaner world.”
Jain has commenced the role from India and will relocate to Sydney, Australia after the COVID-19 travel restrictions. He will replace Arnaud Sudre who will move to a new role within the global RB business.