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Five brand building strategies to build a profitable relationship with consumers

Have you heard the story about the tortoise and the hare? From how I remember it, they were about to compete in a race against one another. When the race started, the hare single-mindedly sped through with all his might and encountered many challenges along the way, while the tortoise made small, steady, measured steps towards success. Guess who won? This article focuses on the small, measured steps FMCG brands can take to face COVID-19 disruptions with the same aplomb as the tortoise. In a blin
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