7-Eleven and Coca-Cola launch Hong Kong concept store
7-Eleven has teamed with carbonated beverage brand Coca Cola to open a new themed store in Hong Kong.
Located at in Tsim Sha Tsui, the 7-Eleven x Coca Cola concept store is dressed in the distinctive Coke red. As well as the modern Coke livery, the counter features a banner with nostalgic advertising. The store features two fridges with Coca Cola’s glass-bottle-shaped doors, displaying a selection of the brand’s items and collectibles.
“7-Eleven x Coca Cola themed store is a close collaboration with our suppliers leveraging on the brand strength and features to create a themed convenience store with impactful in-store decoration, interesting display, exclusive products, innovative food idea, good value offer to bring customers fun and convenience,” a spokesperson for 7-Eleven Hong Kong’s parent company Dairy Farm Group told Inside Retail Asia.
The store also features a ‘Hot Shot counter’ where customers can pause and eat snacks (and a Coke).