Australian free-range chicken brand Lilydale has unveiled a new marketing campaign anchored around a new logo and packaging design.
The campaign, called Dedication You Can Taste, introduces Lilydale’s new logo with a new letter “Y” design in its name, resembling a blade of grass. Packaging design features a green landscape picture, with the brand’s name located in the centre.
“It’s a whole new look and feel that reinforces what we’re known for – premium, free range freshness,” said Yash Gandhi, head of marketing at Lilydale.
“We’re proud of our new brand platform and the new premium look of our packaging that reinforces Lilydale farmers’ almost 20 years of dedication to perfecting free range practices based on one simple belief,” he said.
Lilydale has also launched new free-range products available at supermarket chain Coles, including Japanese Karaage Breast Bites.
Lilydale has also launched new Diced Breast Fillet; Sea Salt & Cracked Pepper Dippers; and Ciabatta and Herb Crumbed Bites at Coles.
“It’s a testimony to the dedication of our farmers and the discerning tastes of our customers,” Yash Gandhi said.
Founded in 2001, Lilydale farms free-range chickens that are raised without the use of antibiotics, no added hormones and no added growth promotants.