Nespresso introduces Uganda single-origin coffee - Inside FMCG

Nespresso introduces Uganda single-origin coffee

Coffee maker Nespresso has launched Amaha awe Uganda, meaning ‘Hope of Uganda’ – the latest line of single-origin coffee in its the Reviving Origins program, which the company launched last year.

Amaha awe Uganda is an intensity-8 coffee that has sweet, floral notes and hails from the Rwenzori Mountains of Africa.

Nespresso aims to resurrect coffee production in areas that are vastly affected by adversities. The company targets to help rebuild sustainable sources of living for the local farmers and their communities. It invested about A$152 million in the programme from 2019 – 2023.

The East African country is affected by drastic climate change, poor farming practices and economic hardship that severely impacts the production of good-quality coffee. Nespresso said in a statement that it is supporting more than 2000 farmers as part of the programme, to train them and hone their expertise in harvesting and making good coffee. The advocacy also emphasises applying sustainable farming practices.

“Coffee is the lifeblood of entire communities across the globe. In many regions, including Uganda, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy. Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions,” Jean-Marc Dragoli, GM at Nespresso Oceania, said.

“I farm my coffee plantation in keeping with the highest standards, to ensure the best harvest possible,” explained Joseph Kiribmwa, a farmer from the Rwenzori Mountains.

“My father, like others of his generation, didn’t really know how to grow coffee. I [figured] this out later, when the Nespresso AAA Program team shared their expertise with me. Our elders used to remove all the cherries from a brand, no matter how ripe they were. But I only pick the ripest, reddest ones. This better way of working my coffee crop means I was able to earn enough money to start building my house.”

Nespresso said that since it launched the coffee program last year, it has helped local communities in Colombia, Zimbabwe, Puerto Rico and Uganda. It also reintroduced another product range, the Reviving Origin coffee blend Tamuka mu Zimbabwe and Esperanza de Colombia. The Tamuka mu Zimbabwe is locally sourced from the Honde Valley. The intensity-5 espresso is mixed with fruity and bright acidity, with notes of red berries, currants and cranberries.

While the Esperanza de Colombia range is a single origin Arabica espresso. The intensity-5 espresso is for the Original Line and the intensity-3 lungo is for the Vertuo Line. Nespresso Amaha awe Uganda, Tamuka mu Zimbabwe and Esperanza de Colombia are available online and in Nespresso boutiques.

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