Mingle Seasoning, a startup founded by an Australian foodie, has introduced a new range and closed a deal with Coles – all during the challenges of the Covid-19 pandemic.
Founder Jordyn Evans believes Mingle Seasoning stands out from mass-market brands by giving Australian consumers a healthy seasoning option, free from preservatives, vegetable oil, added sugars and high amounts of salt. Mingle seasonings are recognised by nutritionists, doctors and dietitians.
“As a lifestyle medicine physician I believe food is medicine. Our food can either harm or heal us,” said Lucy Burns, weight loss doctor and owner of Real Life Medicine. “I recommend Mingle to all my patients. It’s revolutionised my cooking.”
In the shadow of Covid-19, Mingle managed to secure ranging in 850 Coles stores, a deal worth about $1 million. The brand has also launched a seasoning range with three flavours – Garlic and Herb, Spicy Mexican and All Purpose.
The cooking-at-home trend during Covid-19 lockdown pushed Mingle Seasoning’s sales up by 359 per cent year-on-year during the last four months.
“Rather than see cooking as a chore, we want people to see it as an opportunity to create together, experiment, learn, nourish one another and connect with our households,” said Evans. “Often it takes an extreme event (Covid-19 being one of them) to shake things up, change our behaviour and realign with what’s important to us.”
Besides the national supermarket deal, Jordyn has partnered with RMIT learning designer Olivia Rinato to expand Mingle into a new service-based vertical. Called “Gather Round”, the new service is a team-based online workshop, connecting team members given the constraints of currently working remotely and in isolation due to Covid-19.
Mingle Seasoning says it plans to roll out more flavours in upcoming months.