SHELF LIFE: Dessert-themed biscuits, ‘kid-proof’ toothbrushes and more - Inside FMCG

SHELF LIFE: Dessert-themed biscuits, ‘kid-proof’ toothbrushes and more

Caredent introduces ‘Kid-proof’ toothbrushes

Australian oral health care company Caredent has introduced its new ‘kid-proof’ toothbrushes called ‘Caredent Kids’. The launch aims to encourage children to adopt proper brushing techniques and oral care.

The new Cosmic toothbrush comes with a two-minute LED flashing light timer, easy grip handle, soft compact head and a suction cup for hygiene.

The Starlite brush comes with a one-minute light-up timer and features bright yellow, pink and orange colour options with an ergonomic handle, suction cap and compact head with bristles for RRP $5.

The Sparkle Kids brush is the original brush in the Caredent Kids range and available in six colours with a matching two-minute timer for RRP $5.99.

Cracking local Australian flavours in new ranges

Australian cracker brand Tucker’s Natural has launched Artisan Range, exclusively in Coles.

The new line features five varieties – Hummus, Rosemary Linseed & Rock Salt, Tomato & Basil, Five Seed and Lemon Myrtle & Pepper. The Artisan Range is non-GMO, yeast free and palm oil free and a source of fibre, according to the company.

“The leading supermarket chains have recognised these changing consumer trends,” said Sam Tucker, MD at Tucker’s Natural. “We worked with Coles to deliver a cracker range more in tune with current consumer needs.

“Coles also recognised that consumers are looking for Australian-owned and made products, that have provenance tracing, as well as brands that they can trust to consume safely and who take environmental responsibility seriously. Tucker’s Natural ticks all of these boxes,” he said.

Tucker’s Natural Artisan Crackers are now available at Coles at RRP of $4.

Brownes Dairy’s Western Australia-made cheddar cheese stages a comeback.

Brownes Dairy is bringing Western Australia-made traditional cheddar cheese back to local supermarkets after 14 years.

“Brownes Dairy has a rich history of making cheese, which dates back to the 1930s,” said Tony Girgis, CEO at Brownes Dairy. “We want to bring cheddar cheese back to Western Australia because we know there is demand for it.”

Following old-style cheddar techniques, including long and slow maturation at low temperatures, the range includes a mature cheddar cheese aged for 12 months and a vintage heritage reserve cheddar.

The range is now available online now through the Milko delivery service and will be on supermarket shelves from August 24.

Arnott’s adds two dessert additions

Arnott’s has added two new lines, mixing biscuits with popular Australian desserts – Monte Carlo Forest and Shortbread Cream Tiramisu.

“Consumers loved our first three flavours so much that we decided to release two new additions to our dessert-inspired biscuit range,” said Claire Brycki, marketing manager at Arnott’s.

Monte Carlo Forest is a combination of vanilla cream, sweet raspberry coating and chocolate-flavoured biscuits. Shortbread Cream Tiramisu is filled with cocoa and roast coffee cream.

The two new flavours are available now in Woolworths and independent grocers at RRP $3 and will be on Coles’ shelves from August 24.

Hydralyte brings Tropical range to the cooler season

Hybralyte has introduced a new Tropical flavour in the brand’s best-selling Electrolyte Effervescent tablets and family-friendly ice-blocks.

Care Pharmaceuticals head of marketing, Daniela Fra, said the launch of the new Tropical range reminds Aussies to monitor their hydration and rehydrate effectively all year round, especially during Winter.

“After almost 20 years of helping Aussies recover and rehydrate from our active lifestyles, we know it’s not just beach season where we may need rapid rehydration,” said Daniela Fra. “It’s essential to take check our hydration levels throughout winter.”

The Tropical-flavoured Effervescent Electrolyte tablets and ice blocks are available at major pharmacies, including Chemist Warehouse, Terry White Chemmart, Blooms and Priceline Pharmacy, at RRP $16.19.

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