Discount supermarket chain Aldi has topped the Canstar Blue 2020 supermarket review for the seventh time in nine years.
Canstar’s review compares the major Australian chains on eight counts, ranging from product freshness and quality through to value for money and overall customer satisfaction. The firm surveyed more than 2600 consumers on their grocery-buying experiences within the past month, finding that big chains are now tending to distinguish themselves more on value and customer experience rather than price.
Aldi was the best-rated retailer for the third year in a row, and was the only supermarket in this year’s results to score five stars for overall customer satisfaction. It also rated five stars in most categories surveyed.
The survey showed that of the 25 per cent of Australian consumers who do all their grocery shopping in one supermarket, 72 per cent choose the store because it is located closest to their home. Of the 10 per cent of respondents who changed their go-to supermarket within the past year, 57 per cent said they made the move to save money.
Almost half of respondents thought private-label products offer good quality, with 25 per cent admitting they tend to buy these labels over major brands.
Although 19 per cent of Australians report a tendency to forget recyclable shopping bags, consumers overall still support supermarkets getting rid of plastic bags at the checkout, with 49 per cent of consumers interested in seeing supermarkets do more to reduce plastic packaging.
The survey also found that the average Aussie grocery bill at the checkout is still roughly $140.
