Covid-19 sparking confectionery boom in the US

Chocolate candy on sale.

Confectionery sales have recorded 3.8-per-cent growth in the US amid the Covid-19 pandemic, according to the National Confectioners Association (NCA). 

Chocolate and premium chocolate sales outpaced the rest of the category, surging 5.5 per cent and 12.5 per cent respectively. In the grocery channel alone, confectionery sales are up 16.6 per cent with the best performing subcategories chocolate (up by 17.9 per cent), premium chocolate (up by 21.4 per cent). 

“The grocery channel has become a key driver for chocolate and candy sales growth as consumer behaviour continues to evolve during the pandemic and more people shop at grocery stores,” the NCA said.  

The data is based on sales performance from March 15 to August 9. According to the association, the confectionery sales increased as “people across the country look for ways to add a little bit of joy to what has been a very serious and uncertain time”.

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