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Shelf Life: Serendipity celebrates Blackpink x Selena Gomez single

New products from home and abroad this week include Serendipity’s new flavour celebrating the Blackpink x Selena Gomez single and a Pepsi Max Mango flavour.

Cookies & Cream Remix celebrates Blackpink x Selena Gomez’s new single

Ice-cream brand Serendipity has introduced “Cookie & Cream Remix”, a collaboration product to mark the new Blackpink x Selena Gomez single called Ice Cream. 

“Growing up and loving the iconic Serendipity restaurant, I couldn’t be more excited to become a partner in their expanding brand,” said Selena Gomez. “For the Cookies & Cream Remix, I wanted to put my own personal spin on this classic flavour by making it with pink vanilla ice cream as a nod to my girls Blackpink and celebrate our new song ‘Ice Cream.’”

“Selena Gomez is the perfect partner and flavour engineer for Serendipity Brands,” said Sal Pesce, president and COO of Serendipity. “As a forever fan of our brand, Selena brings a fresh perspective and a whole new set of fans to help us take over the decadent ice cream category with our innovative, indulgent mixes.”

The new flavour is available at all participating US retailers via YG Entertainment/Interscope Records at US$5.99.

Pepsi Max unveils Mango flavour

Pepsi Max has added Mango flavour to its pre-existing favourites, after Creaming Soda, Vanilla and Raspberry.

The company said the addition demonstrates its commitment to transform its portfolio to meet changing consumer tastes. 

“Pepsi Max Mango brings together the bold, refreshing taste of Pepsi Max with the delicious taste of juicy mango to make summer that little bit sweeter and give Aussies another way to enjoy the taste of their favourite fruit,” said Carolyn Baveystock, marketing manager at PepsiCo ANZ. 

Pepsi Max Mango is available in stores across the country. 

Kellog’s Coco Pops launches limited-edition gelato flavour with Messina

Kellog’s Coco Pops has teamed with Gelato Messina to launch a limited-edition gelato flavour ‘Just Like A White Chocolate Milkshake’, celebrating the launch Kellogg’s Coco Pops White Choc Flavour. 

The new cereal gelato features a flavour base of caramel and marshmallow notes which is churned into fresh gelato and layered with Coco Pops White Choc clusters.

“We know that our customers love Coco Pops and the nostalgia that comes with it,” said Donato Toce, Head Chef at Messina. “We’re happy to be the first partner that gets to use the new Coco Pops White Choc Flavour in a dessert.”

 The new Coco Pops x Gelato Messina flavour is available this week only in Messina stores across Sydney, Melbourne and Queensland and via Deliveroo. 

Nutella “spreads” good morning vibe with new limited-edition jars

Nutella has launched limited-edition jars reflecting changes to Aussie’s morning routines. The range consists of five colours: Family Hugs, Outdoor Smiles, Home Chill Out, Friends Good Vibes and Together Love.

“While this year has certainly brought a lot of change, it’s great to see some of those changes are for the better,” said Lili Despotovic, senior brand manager at Nutella. “Nutella is all about enjoying mornings, and our new colourful morning vibes jars aim to encourage Aussies to create their own positive start to each day.”

Nutella customers can bring their morning vibes to life with a new interactive Instagram AR experience by scanning the QR code and following the prompts.

Comvita launches its first MGO Multifloral Manuka Honey

Comvita has unveiled the brand’s first MGO-verified Multifloral Manuka Honey (MGO 50+). It is crafted with a blend of Manuka and other native New Zealand wildflowers, giving it a rich, exotic flavour profile unlike any other floral honey while also working to help support natural immunity, gut health and everyday wellness, according to the company. 

“We wanted to expand our product family to include a Multifloral Manuka that serves as a functional, accessible upgrade to table honey,” said Corey Blick, SVP of Comvita North America. 

The product is available on Amazon,, and selected retailers.

Golden Circle introduces a 50-per-cent less sugar range

Golden Circle has introduced a range of fruit drinks with 50-per-cent less sugar than the rest of its fruit-juice range. 

The new lineup is an alternative option for those Aussies who want to enjoy drinking Golden Circle fruit juice but want to reduce their sugar intake. 

“With 50-per-cent Less Sugar fruit drink we are bringing sunshine and joy back so that families can enjoy the taste of sunshine in a glass, with half the sugar,” said Sachin Rajpal, head of marketing beverages at Kraft Heinz.

The new range is available in three flavours – Orange, Apple & Pear, and Pine & Pash – and can be found at major supermarkets across Australia as well as its online stores.

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