Discount chain The Reject Shop is looking overseas for new partnerships, signing a deal with UK-based Tescos which will see it stocking the supermarket’s products in Australia.
According to The Daily Mail, the agreement includes tea, biscuits, soups, rice, pasta and baby care products, and will last for three years.
The Reject Shop’s CEO Andre Reich told The Daily Mail that since the pandemic hit the discount department store’s customers are looking for cheaper alternatives, and that Tesco products are a great fit.
“’We absolutely connect with what Tesco stands for as ‘a champion for customers – helping them to enjoy a better quality of life and an easier way of living,’ a similar mission to ours in that we are helping Australians save more money every day,” Reich said.
Chief customer officer Dani Aquilina told A Current Affair the products are available in New South Wales, Canberra and Queensland, and that Victorian customers will see the products as early as next week.
“It’s everything from pantry staples – oil, vinegar, we’ve got things like rice pouches, snacks and treats – and then we’ve also brought in a great baby range, so everything from formula to baby wipes and nappies,” Aquilina said.
Tesco group director of exports Jack Brabin said the supermarket is “delighted” to deliver its products to Australians.
“We take enormous care to ensure our products are the best quality and offer great value [and] look forward to sharing them with The Reject Shop’s customers.”