Paddle Pop launches koala-shaped version for animal welfare charity - Inside FMCG

Paddle Pop launches koala-shaped version for animal welfare charity

Paddle Pop supports Koala conservation through its new dessert.

Ice cream brand Paddle Pop has created a new line – the Koala Choc Caramel in support of the iconic Australian bear.

To mark National Threatened Species Day, the dessert company partnered with the wildlife rescue group, Wires at the Sydney Zoo. The platinum partnership will support protecting and preserving the koalas in the country.

The partnership will run for two years to support Wires’ projects such as the Koala Rehabilitation Facilities, Koala Health Hub and the Water Drinkers Project. Since the destructive bushfires of January, the endangered species’ population declined even more and efforts are underway to support koala conservation and rebuild their populations in key habitats.

“We’re a local brand, and we want to ensure we’re doing our part for our local heroes. This is why we’re proud to partner with an organisation who actively strives to support our Aussie wildlife like Wires does. We wanted to create our new Koala Paddle Pop to help raise awareness of koala conservation among Aussie families – and what better way to support these cuddly creatures than with an ice cream in your hand,” said Annie Lucchitti, Paddle Pop’s brand manager.

She added that for the last five to 10 years, the population of koalas has been dramatically declining so spreading awareness through education is now more crucial.

Koala’s are greatly affected by the bushfire in Australia

“Paddle Pop’s support is a great combination of long-term initiatives, education and practical planning for the upcoming summer season and rebuilding koala populations into the future.”

The Sydney Zoo is also selling the new Koala Choc Caramel Paddle Pops to support the partnership by donating 10 per cent of the proceeds to Wires throughout September and October.

“Supporting Wires presents an exciting opportunity for Sydney Zoo and it’s guests to directly contribute towards rebuilding koala populations in Australia and help raise awareness of the issues our iconic species face,” said Jake Burgess, Sydney Zoo MD.

The new Koala Paddle Pop is a chocolate-and-caramel flavoured dessert, using local dairy. It is now sold in convenience and petrol stores across Australia and will be in Coles and IGA from late September.

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