Well and Good rolls out new plant-based meat mix

Well and Good meat mix is vegan-friendly.

Food company Well and Good has created a new plant-based meat mix substitute suitable for vegetarians.

The gluten-free dry ingredients company said the new product is for burger patties, sausage rolls, meatballs, meatloaf, and similar recipes.

“Our focus has been on developing a competitively-priced, versatile product with amazing flavour that the end-user loves,” said Well and Good MD Sam Barak. “We think our product matches the brief perfectly. It fits well with our existing baked burger buns and cheese mix which are also vegan items.

“As demand for vegan products continues to grow in Australia, foodservice operators have the opportunity to capitalise on this trend. Providing meat-free options for customers is becoming a basic requirement, in much the same way gluten-free options are now expected on menus in Australia.”

Dry mix is used often in the foodservice industry as it is inexpensive and can be stored at ambient temperature. The food ingredients company said that any leftover meat can be stored frozen. The Well and Good meat mix is also gluten-, nut- and dairy-free.

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