Henry’s Ginger Beer pivots online after Covid crisis cuts sales by 73 per cent

Henry’s Ginger Beer

When the Covid-19 pandemic hit Australia, Tasmanian brewer Henry’s Ginger Beer saw sales tumble by 73 per cent as events and festivals were cancelled.

But thanks to a $10,000 grant from The Small Business Relief Grant program for companies who were affected by Covid-19, the brewer was able to pivot online and start selling its products direct to consumers.

Henry’s Ginger Beer co-owner Marc Watson-Paul

The fund was started by The Council of Small Business Organisations Australia and Salesforce to offer grants to eligible small businesses. 

“An online store would give our customers the opportunity to buy directly which would increase our current sales and sustain our business over the coming months,” said Carolyn Watson-Paul, owner of Henry’s Ginger Beer.

“We have had a lot of enquiries from people wanting to buy our popular product directly and having a well-designed online sales platform would give us the opportunity to service these customers,” she said.

Henry’s Ginger Beer bottle

Research organised by software company Salesforce reported about 69 per cent of Australians appreciated their small businesses more due to the pandemic and 56 per cent said they were looking to spend more with small businesses than they did last year once Covid-19 has passed.

“We’ve seen many Australian small businesses work to stabilise their businesses, to reimagine how they operate and to find new ways to connect with their customers,” said Adrian Towesy, area vice president, SMB, at Salesforce. “As we look to the next phases of reopening many parts of our society, small businesses like Henry’s Ginger Beer are finding new ways to stablise and grow. We encourage everyone to support small businesses during these challenging times.”

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