New Perth centre to host WA’s first Coles click & collect service

Coles Brabham Whiteman Edge Shopping Centre
An artist’s impression of the new complex at the recent construction launch ceremony.

Construction has begun on Perth’s next shopping centre, which is to be home to Western Australia’s first Coles click & collect drive-through service.

The $30 million Coles-owned Brabham Whiteman Edge Shopping Centre will host a 2400sqm Coles supermarket along with 12 specialty retailers.

Built in partnership with Credentia Construction and Wallace PM, it will feature dedicated lanes for shoppers to receive groceries purchased online, which will be packed into their car boot within minutes without them having to leave the vehicle.

The centre will be well located within the $511 million Whiteman Edge community being built by Stockland and will service the retail needs of its growing community of 4000 residents.

The development aims to rank high on the sustainability index with hundreds of solar panels, an electric vehicle charging station, energy-efficient lighting and refrigeration, and a column-less trading floor to provide an open retail space.

“Coles Brabham will feature an in-store bakery, gourmet deli and fresh produce area,” said Coles WA GM Patrick Zanetti. “The new Coles online delivery hub will allow us to expand our online capacity right across Perth, meaning more delivery slots and faster delivery times.”

Whiteman Edge, most likely launching mid-next year, will establish more than 175 local retail jobs, as well as plenty of construction jobs during the building period.

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