The young creator of an edible plastic wrap alternative called Wrapt has won recognition at the Expo 2020 and Young Enterprise Global Kaitiakitanga Project in New Zealand.
Taupo teenager Brooke Moore created the award-winning sustainable product and opened her own business last year. The project was created to help the new generation of entrepreneurs ahead of the next World Expo – Expo 2020 in Dubai.
Moore won NZ$1000 to support her business in research and development. Wrapt is sold in raspberry, green herb and flavourless variants for NZ$7.99 per roll.
“I am just so grateful for the experience. These past 14 months I’ve grown so much as a leader, a thinker, an innovator and as a person – I’ve become so much more articulate in expressing my ideas and I’ve learned how to really define my market and branding,” said Moore.
“New Zealand’s theme for Expo 2020 is Care for People and Place – it is about looking after our future generations. As part of our commitment to the theme, we wanted to nurture our young innovators and support the development of their sustainability-focussed companies,” said New Zealand commissioner-general to Expo 2020, Clayton Kimpton.
Wrapt now has become a sought after home product with consumers now having to wait 10 weeks to receive their orders bought online.
Five teams of new small companies joined the project and were mentored by the New Zealand Trade and Enterprise business development specialists.
“The program shows young people, who are today’s business leaders and change-makers, that they can combine business and enterprise with kaitiakitanga, and looking after our people and our planet,” said Young Enterprise Global Kaitiakitanga Project chief executive Terry Shubkin.
Judge Sanchia Yonge, general manager of Customer Solutions Group at New Zealand Trade and Enterprise applauded the winning teams for “embracing solving some big challenges that we need to solve for the good of the world, using the innovation and smarts of New Zealand”
The Expo 2020 Dubai has been postponed from October 1 next year to March 31, 2022.