Woolworths-owned media company Cartology is to install a network of 228 digital screens at Dan Murphy’s stores across the country.
With the digital screens, liquor brands at Dan Murphy’s now have an immediate channel to engage with customers. Diageo is the first brand to advertise on them.
“With the introduction of our Dan Murphy’s screen network, we have a unique opportunity to reach 9.3 million customers,” said Mike Tyquin, MD at Cartology.
Prior to Dan Murphy’s, Cartology already launched its digital screen network across Woolworth supermarkets.
“We’re looking to replicate the successful model we’ve established across Woolworths stores to achieve significant campaign results for our drinks partners, as we have already for many of our supermarket brands,” Tyquin said.
According to the company, the digital screen will be introduced over the coming months with the final rollout to be completed in Victoria as Covid-19 restrictions ease.