Dairy brand Anchor is to launch New Zealand’s first plant-based bottle made from sugarcane.
According to the company, the new packaging is renewable and sustainably sourced and can replace non-renewable sources like fossil fuels. It is kerbside recyclable.
The new bottle will be used for Anchor’s Blue range 2L and land on shelves across the country’s North Island from October 13. The brand aims to produce 300,000 bottles per month.
Fonterra says growing sugarcane to use in the bottles captures CO2 from the atmosphere, resulting in a bottle that also has a low carbon footprint. The sugarcane is made into plant-based HDPE plastic in Brazil and the bottle itself is made in New Zealand.
“We know sustainability is important to Kiwis and we want to offer consumers an option to make change for good – to purchase a product that comes in more sustainable packaging,” said Brett Henshaw, MD at Fonterra Brands NZ. “This plant-based milk bottle is an important component in Fonterra’s wider sustainability strategy.”
The launch of plant-based bottles aligns with Fonterra’s commitment to have full packaging reusable, recyclable or compostable by 2025.
“We have also committed to moving towards renewable energy in transport and manufacturing and finding ways to manage and reduce our emissions over the whole supply chain,” Brett added.