How to understand shopper behaviour during a pandemic

Covid-19 has changed many things this year, and shopper behaviour is high on the list.  With the pandemic still hanging like a dark cloud over the brick-and-mortar retail environment, shoppers’ expectations have shifted.  Relaxed in-store browsing has largely given way to a more focused approach. Consumers are now more likely to arrive in stores with a clear shopping agenda, and they expect a higher level of focused service when they are there. Understanding how shopper behaviour is