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Australia’s Herman Brot set to expand Middle Eastern export foray

Herman Bot’s range.

Herman Brot is ramping up its Middle Eastern presence in partnership with the UAE’s largest baker Modern Bakery.

Under the partnership, the Australian company is about to enter the Oman and Saudi Arabia markets, after its launch in UAE and Kuwait earlier this year. The expansion is part of Herm Brot’s plan to strengthen its presence in the Middle East region.

“Our customers in the Middle East are craving these products and they are already being well received in our market,” said Fawaz Al Bahri, CEO at Modern Bakery.

In the UAE market, Herman Brot’s products are available in more than 100 stores, including Carrefour, Lulu Hypermarket, Spinney’s and Waitrose.

Herman Brot has also recorded strong growth in Kuwait thanks to a presence in retailers such as Coops and Saveco.

Herman Brot has also announced on its website that it is expanding into the UK soon.

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