Diego's Authentic Foods thrives at home and abroad amid Covid-19 - Inside FMCG

Diego’s Authentic Foods thrives at home and abroad amid Covid-19

Diego’s Authentic Foods says it has recorded strong sales growth this year despite the economic impact of Covid-19 pandemic.

The company said demand for authentic Mexican food products increased as more people started cooking at home during lockdown restriction in NSW and Victoria.

“While lockdowns have stopped a lot of people from frequenting their favourite restaurants and eateries, it’s also created an opportunity to cook at home and experiment with new tastes and flavours,” said Deann Thomson, MD at Diego’s Authentic Foods.

The brand offers more than 10 products in the retail sector, including gluten free soft corn tortillas, soft flour tortillas, low-carb wraps and Indian-style flatbreads.

While multinationals and imported brands have a lot of shelf space in Australian supermarkets, Diego’s is gaining market share as a local brand.

Thomson says Diego’s was the first to release a signature nixtamal soft white corn tortilla in Australian grocery stores, a humble staple bread originating in Mexico.

“At the time, Australian consumers weren’t widely exposed to Mexican cuisine and the product provided a stark alternative to the corn taco shell style products available at the time,” she says.

“We were also one of the forerunners to offer gluten-free and low-carbohydrate products in Australian grocery stores, at a time when consumers with dietary restrictions or allergies had little access to alternatives.

“Not only is our product healthy, it stacks up in flavour and taste against some of the world’s best Mexican food.”

Diego’s products are available at IGA’s, Drake’s, FoodWorks and independent grocers across Australia.

The company is also experiencing growth in export markets, largely in the Southeast Asian markets of Malaysia, Singapore and Vietnam, as well as in the Middle East.

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