Bickford’s rolls out pistachio milk drink - Inside FMCG

Bickford’s rolls out pistachio milk drink

Image of Bickfords drinks
Bickford’s adds five new flavours of vegan-friendly drink.

Drinks maker Bickford’s has rolled out a new premium plant-milk range across Australia, including the nation’s first pistachio milk.

The other new flavours are Almond, Oat, Cashew and Macadamia. The milk range it fit for vegans since they are made from 90-per-cent locally sourced ingredients without artificial sweeteners or GMOs.

“This year has been full of change, with Aussies adapting the way they live more than ever before. We’re responding to global demand for plant-based milks and Bickford’s Premium Plant Milk is the result of investment in world-class technology. Combining Australian innovation with more than 100 years of expertise  Bickford’s continues to lead the way in beverage production,” said group sales and marketing manager, Chris Illman.

Recent studies show that Australia’s plant-based milk consumption has grown 48 per cent to 132 million litres during the last four years.

The new range will be manufactured at Bickford’s South Australian operations centre.

“We’re proudly investing in the latest and most advanced manufacturing technologies, which has ensured we can extend our capabilities. Last year, we introduced our world-class Aseptic filling line, one of the only of its kind in the Southern Hemisphere,” said Illman.

“We’ve extensively tested each product for multiple uses – from cafe-envy style milk, to topping your cereals or as an alternative when baking, to meet various ‘milk’ needs throughout the day, so that the range can be used like fresh milk and can be enjoyed hot or cold.”

Surfer and vegan Nikki Van Dijk is Bickford’s brand ambassador for the new range.

“I’m proud to work with an Australian owned company that is challenging Australians to think differently and discover new ways to consume plant milks. There’s a real misconception that we are limited in our choices, but I mix things up and use macadamia milk in my morning coffee, add the pistachio or oat milk to my cereal and use cashew milk for snacks and vegan desserts,” she said.

The new Bickford’s Premium Plant Milks are available in independent retailers nationally and sell at RRP A$6.

Comments

Comment Manually