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Nut-butter brand 99th Monkey secures $1m Coles deal

99th Monkey
99th Monkey

Nut-butter brand 99th Monkey has won a million-dollar deal with Coles, launching its products through 650 supermarkets nationally. 

Under the agreement, two 99th Monkey items – Natural Almond Butter and Cacao Almond Butter – will be stocked by Coles. 

99th Monkey nut butter

Nick Sheridan founded 99th Monkey in Melbourne in 2013.

“As a former journalist  living in London and training for my first (and maybe last) marathon in 2012, I became obsessed with peanut butter,” said Sheridan. “When my wife Tracey and I returned to Melbourne, I decided to turn my nut butter obsession into a business.”

At the end of 2017, 99th Monkey distributed its products to approximately 800 retailers before selling into Coles Local the following year. Last year, the company secured three products stocked in 200 Coles stores in Victoria. 

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